
Why Job Ads Alone Aren’t Enough: How to Reach Passive Candidates Before They Start Looking
21 February 2025
Recruitment has changed. Traditional job boards used to be the go-to solution for attracting candidates, but today’s hiring landscape looks very different. The best people aren’t always scrolling through job […]

Engaging Top Talent: The Do’s and Dont’s of Recruitment Marketing in 2025
10 December 2024
The world of recruitment marketing has come a long way, but with evolving technology and rising candidate expectations, it’s crucial to stay ahead of the curve. Whether you’re looking to […]

Revolutionising Recruitment Advertising: How AI-Powered Platforms Like Elevate Are Changing the Landscape
10 December 2024
In today’s ever-evolving recruitment industry, success is no longer just about crafting compelling job listings. It’s about delivering those listings to the right audience at precisely the right moment. Enter […]

How Recruitment Marketing Is Evolving to Attract Gen Z: A Guide for Schools and Colleges
09 December 2024
Recruiting Gen Z, the generation born between 1997 and 2012, presents new challenges and opportunities for schools and colleges. As digital natives who grew up in an era of smartphones, […]

A-Level Results 2024: What They Mean for Students and the Education Sector
19 August 2024
The 2024 A-Level results are in, marking a return to pre-pandemic grading standards. With fewer top grades awarded, competition for university places has intensified, making it a challenging year for […]

Adapting to Digital Trends: What Schools Need to Know
01 July 2024
In 2024, the digital marketing landscape for education is shifting faster than ever. Schools—whether private or state—need to stay ahead of these changes to effectively reach and engage prospective students […]

Adapting to VAT Changes: A Marketing Blueprint for Private Schools
03 June 2024
As the UK braces for potential changes under the predicted incoming Labour government, private schools find themselves at a crossroads. One of the most talked-about proposals is the imposition of […]

Beating the Teacher Shortage: How UK Schools Can Win with Social Media & Paid Search
30 April 2024
The UK’s education sector is currently navigating choppy waters with a significant dip in the number of bright-eyed, bushy-tailed new teachers joining the ranks. This isn’t just a minor hiccup; […]

Rhyme & Reason: Social Media Hiring
19 March 2024
For this edition of the AAI Media blog, James Alexander, our CEO, decided to mix things up a bit by sharing a slice of his creative side. He’s crafted a […]

Introducing AAI Media
31 October 2023
Hello to our clients, partners, and newcomers! Today is a landmark day for AAI. With more than 55 years serving our clients, we’re proud to pull back the curtain on […]