December 10, 2024
The world of recruitment marketing has come a long way, but with evolving technology and rising candidate expectations, it’s crucial to stay ahead of the curve. Whether you’re looking to fill key staff roles or connect with the next generation of talent, crafting the perfect recruitment campaign requires more than a well-placed ad. To help you succeed, we’ve rounded up the do’s and don’ts of recruitment marketing in 2025.
The Do’s: Setting Your Recruitment Campaigns Up for Success
- Tailor Your Messaging
A one-size-fits-all approach doesn’t cut it anymore. Candidates expect job ads to speak directly to their aspirations, skills, and values. For staff hires, focus on career progression, company culture, and work-life balance. For students, highlight learning opportunities, mentorship programmes, or pathways to long-term careers.
Pro Tip: Platforms like Elevate make it easy to customise your messaging for different audiences, ensuring each ad resonates with the right people.
- Do Focus on Employer Branding
Your employer brand is more than a logo, it’s your reputation. Showcase what makes your organisation a great place to work, whether it’s a commitment to diversity, sustainability initiatives, or innovative projects. Candidates want to know they’ll fit in and thrive.
Actionable Tip: Use video content and testimonials from current employees or students to bring your brand to life.
- Leverage Data for Precision Targeting
Gone are the days of scattergun advertising. Use data to target passive candidates, niche talent pools, and those most likely to engage with your opportunities. AI-powered platforms like Elevate analyse online behaviour and professional interests to deliver your ads to the right candidates at the right time.
- Do Measure and Optimise
The best campaigns are built on continuous improvement. Track key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). If something’s not working, tweak it.
Platforms like Elevate provide real-time insights, enabling you to reallocate budget to high-performing ads and refine underperforming ones without wasting precious resources.
The Don’ts: Common Recruitment Marketing Pitfalls
- Don’t Use Generic Messaging
An ad that simply say, “We’re hiring!” won’t inspire action. Generic messaging fails to communicate why candidates should choose your organisation over others. Make your CTAs clear and enticing, showing candidates what’s in it for them.
- Don’t Overlook Passive Candidates
Some of the best talent isn’t actively job hunting, but that doesn’t mean they’re not open to opportunities. If your campaigns focus solely on job boards or active seekers, you’re missing out.
Solution: Elevate’s AI technology identifies passive candidates based on their online activities, such as engaging with industry content or attending relevant webinars.
- Don’t Ignore Mobile Users
Most candidates browse opportunities on their phones. If your ads, application process, or careers site aren’t mobile-friendly, you risk losing potential talent.
- Don’t Forget to Localise Your Campaigns
What works for one audience might not resonate with another. For example, messaging for staff recruitment at a London-based organisation should differ from campaigns targeting candidates in Manchester.
How Elevate Can Help You Win at Recruitment Marketing
Elevate is the recruitment marketing platform built for modern challenges. Whether you’re hiring experienced professionals or attracting future talent, Elevate amplifies your reach, helps you craft tailored messaging, and optimises campaigns for maximum ROI.
With advanced AI, real-time analytics, and seamless integration across platforms like LinkedIn and Google Ads, Elevate ensures your ads are seen by the people who matter most, at the right time and place.
Final Thoughts
Recruitment marketing in 2025 is all about precision, personalisation, and performance. By following these do’s and don’ts, you can create campaigns that resonate, engage, and deliver results.